Designing the product and systems layer for early-stage teams going 0→1. 5 years in.
Senior product designer — 5 years in B2B SaaS and fintech. Joined teams at zero, left with shipped products. Tylt went 0 → $8M+ monthly. CrossRamp killed payment fraud with one field. Exploring what it actually looks like for a product designer to use AI.
Open to founding designer or senior product designer roles.
Work
UPI to crypto. One field that eliminated all fraud.
The brief was merchant onboarding. The real problem was screenshot fraud — solved with one UTR field.
9
Merchants onboarded
3
Live markets
5
Roles, one system
I didn't start with screens. I started with a problem I'd watched break a product.
Solo designer. Joined at zero. Left with a working payments layer, a design system, and five products built on top of it.
4 mo
First frame to live
$8M+
Monthly volume
5
Products on this foundation
The ops team already knew how to close a dispute. The problem was everything around that decision.
Built the internal ops system for a fintech platform at scale — from founder tooling to a dedicated dispute resolution panel for support agents.
~8h
Weekly ops overhead cut
3
Tools → one panel
9+
Ops modules
Brief was to define the product. Not design screens.
Handed a concept, asked to figure out what it should be. Defined the league formats, the economy, the core loop — then designed it.
4
League formats
V1
Shipped unchanged
Solo
Designer
Retail traders don't want more advice. They want to trade without watching the market.
India's first automated social trading platform. Real trades, real brokerages, real money. Sunset by strategy — not by design.
10+
Brokerage integrations
2
User journeys
4
User states designed
Builds
Contact